The truth about Content Marketing:

No-one wants content. Everyone wants inspiration, help, guidance, information, reviews, opinions, entertainment.

Have you ever bought a running shoe? Maybe just to motivate you to go running more often?

Imagine looking for a pair again: When you are trying to find the best running shoe, you don’t want a brand telling you, they’re the best.

You want to know, why they are. And how they manage to make the best running shoe. You might search for that spark that helps you go running and feel good about it. Or you might just look for a great-looking accessory.

Whatever drives you, you compare, you try on, you ask your friends, you check prices, you read reviews.

Content Marketing accompanies you along this journey. So you can get the best running shoe for you.

This is exactly why I am so passionate about Content Marketing – because it’s never an end in itself.

It is about helping people make decisions. The best decisions for themselves.

My name is Christoph and I work with exactly that mindset for Farner in Zurich, Switzerland. My team and I believe that as marketers, we have the privilege to accompany people on a journey.

I am a builder. I build sentences, paragraphs, stories, and strategies that make people see, think do and care. I craft content that makes a change. If you’d rather not talk to me about that, I am also interested in literature, music, and football (the one that’s played with feet).

And currently, I am also building a team that shares the passion for permission marketing. A team to tear down the walls between content and marketing.

Also, I like helping others — David Blum with writing his inspiring weekly newsletter, the journalists of Coup magazine with using Social Media, and my mama with raking leaves (I don't like the latter, but I still do it now and again).

Get in touch with me

Write to me, if you believe I could help you, if you're curious, or simply to say hello.

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